Question and answer format – Q&A

• Ask questions and then answer them.
• Reading Q&A is enjoyable for some readers.
  Example:
  Q: How many times can you use the service?
  A: As often as you like.

Narratives

• Writing some of your document as a story has appeal for many readers.
• Include testimonials or other narratives when appropriate.
  Example: “I always wanted to know how, now I do!”
  Marie-France Jones, Sherbrooke

Bilingual text

• Pamphlets in Quebec are often in both French and English.
• When including bilingual text, you can do the following:
  • Put French on one side of the document and English on the other.
  • Put both languages on the same page but vary the colour of the print, font or shadings to distinguish one from the other.
  • Remember that French text usually takes more space than English text.