This is a clear language handbook written in clear language, about clear language. Throughout this handbook, we will be modeling simplicity and clarity.
Right now you may be asking yourself, “Why do I need this? I know how to write clearly!” Indeed, most of us know how to write, but a better question is, “Do our readers understand our message?”
Effective communication depends on a number of elements, including the use of language that is accessible to most people, and formatting that enhances the information and makes it easier to understand.
Difficulties with reading, busy lives, lack of time, and the effects of electronic communication are some of the many reasons why readers often ignore printed material. Writers’ use of elevated vocabulary or ornate formatting seldom results in clear and accessible communication.
But, you say, won’t clear writing insult my readers? The short answer to that question is, “No.” Simplifying the way you present your message will not put your readers off. They would rather be able to grasp and use the information presented than struggle to understand words or concepts that sound impressive.