Presenting information in bite-sized, digestible and attractive chunks doesn’t imply that either you or your reader is any less intelligent, but only that time is at a premium for most, and effectively conveying the information is the ultimate objective.

This handbook is filled with tips on how to say what you want to say, and make sure that your reader “gets it.” An information document should not be a bumpy journey for your reader, but a smooth and enjoyable ride, ending with “OK, now I know!”

Enjoy!

Jan Draper and Melanie Cutting

photo by Maureen Quigg